A couple of friends, mad about fashion and beauty, decided to start a beauty event company, which organise birthdays, bachelorette parties and beauty corners for weddings and other parties.
They called it Ébenti. They wanted to put a “b” form “beauty” within the word “event”. But they wanted the “b” to look like a “v”, so there could be the mix of “event” and “beauty”. And make that “b-v” the main symbol of the company.