Jumar Pescados

A new fish market came to Los Barreros neighborhood (Cartagena, Spain). Toñi and Juan opened it on march 2018, making it the one and most outstanding in the area.

Sketches and color palettes

First was brand lettering and color palette. I’ve started with some pink and orange sharpies, thinking about fish eggs and salmon. But when I’ve visited the final store, I’ve decided to choose the colours in the tiles.

Final piece
Map for the opening flyer

Sketch in markers on paper

And after the branding solution, it came the front.
We decided not to use images of fishes, but the sea.
It was painted with enamelled paint.

Display glass day and night time

Client: Jumar Pescados